Sam Smith

Work

Eight years of enterprise UX. Two stories told in full, the rest in brief.

Case studies

VISUAL COMING

Case study · Identity & access management

Bringing access under one roof

A new account architecture broke the old identity model. Administrators could not see who had access to what. I reorganized access around resources, fixed the comprehension problem upstream in onboarding, and built a role framework that scaled across more than twenty products.

Lead designer, access-management domain · ~18 months

Case study · Install experience

Unifying install across an enterprise suite

Every product team in the suite had built its own install process, and users couldn't complete an install without help. Consolidating them into one five-step model adopted across the suite, and an honest account of the tool that never shipped.

More work, briefly

Not everything needs a full case study. A few other places the eight years went:

Cloud marketplace onboarding

The journey from a cloud-marketplace purchase to a running product: trials, subscription setup, and first-run onboarding for an enterprise SaaS console. My work contributed to a major reduction in onboarding time and real gains in trial-to-paid conversion. FILL Review this entry against your IBM agreements before it goes public: it sits closest to the conflict-sensitive marketplace work.

Air-gapped installation

Install and update experiences for disconnected, high-security environments where nothing can phone home. The constraint changes every design decision: no telemetry, no live documentation, no easy path to fix a mistake after the fact.

Operator-based installation on Kubernetes

The pattern work that preceded the install case study above: a minimum viable install experience for a suite of enterprise products on a Kubernetes container platform, built by documenting every product’s as-is install scenario and interlocking with three major product teams on adoption. I taught myself to deploy the platform’s clusters, cloud and on-prem, and that fluency became the foundation for everything install-shaped that followed.

A private cloud in a box

My first product at enterprise scale: a hyperconverged appliance that enterprises run as a private cloud. I designed its getting-started, software-deployment, and cluster-management experiences and helped plan, moderate, and act on the usability program behind them. Within my first months I had become the design team’s technical lead, the bridge between design and the architects.

Application modernization tooling

The apprenticeship year that made me a designer. I worked on a tool that assesses enterprise Java applications for cloud readiness: complexity scoring, migration recommendations, and connecting the analysis to the application’s actual source code. It taught me to design for exhaustive states early; one integration flow shipped with eighteen documented states covering every way it could fail. FILL Optional: the product is public and long-shipped, so you could name it instead of keeping it abstract. Your call.

Design systems, daily

Eight years working inside Carbon, IBM’s open-source design system: building with it, stretching it where products needed more, and coaching other designers on using it well. Systems thinking is the throughline in everything above.

AI is part of how I work now.

I’m not an AI researcher and I don’t pretend to be. I’m a designer who noticed that these tools reward exactly the skill I’ve spent a career building: describing a system precisely enough that someone, or something, else can build it.

Over the past two years I’ve been building tools with AI agents. I do light editing, but mostly I direct: I know how applications and APIs function, so I can specify what I want technically and evaluate what comes back. A few things I’ve built this way:

  • A documentation assistant. A retrieval-augmented assistant that answers questions about our platform by searching product documentation, built on vector search with an enterprise LLM stack, including the data pipeline that feeds it.
  • Prompt tooling for designers. A set of reusable, structured prompts that help designers produce user flows, evaluate auth and access patterns, and apply design-system rules with AI assistance.
  • Design utilities. Small tools that speed up my own work, including wireframe kits and a Figma annotation helper.
  • Early agent experiments. Prototypes exploring how agent-based workflows could handle multi-step platform tasks.

These are working tools, and I’m currently their main user. I treat them the way I treat any prototype: real enough to learn from, honest about what they haven’t proven yet.

What I’ve actually learned from building them: retrieval quality matters more than model choice. Structure in equals structure out, and a well-designed prompt is an act of information architecture. The hard design problems in AI are trust problems: what the system should say when it isn’t sure, and how a person checks its work.

This portfolio was itself built the same way: designed by me, assembled by directing AI tools, which felt like the honest way for a designer who works like I do to build a website in 2026.

3 patents filed · RockIT Award 2020 · Design Trailblazer 2022 · Culture Catalyst 2024 · Design-thinking TA, UT Austin · JumpStart design coach