Sam Smith

Sam Smith

UX Designer | Enterprise Platforms

I'm a UX designer with eight years in enterprise software. Today I lead design for identity and access management on a multi-tenant SaaS console. Enterprise software is complicated for good reason, but that complexity belongs to the system, not to the person using it. Users will gladly learn a product. They should never have to learn how it was built.

Sam Smith

Selected work

All work
VISUAL COMING

Case study · Identity & access management

Bringing access under one roof

A new account architecture broke the old identity model. Administrators could not see who had access to what. I reorganized access around resources, fixed the comprehension problem upstream in onboarding, and built a role framework that scaled across more than twenty products.

Lead designer, access-management domain · ~18 months

Case study · Install experience

Unifying install across an enterprise suite

Every product team in the suite had built its own install process, and users couldn't complete an install without help. Consolidating them into one five-step model adopted across the suite, and an honest account of the tool that never shipped.

Briefly about me

I never set out to be a designer. I didn’t know it was a job you could have. In school I trained as a research scientist and spent my time in fields with ants. I loved that work. What I kept gravitating toward, though, was everything around the science. The equipment, the data, and the tooling that made the research possible. Those were systems, and systems were the part I could not leave alone. So I went after them. A few years after college I put myself through a full-stack development bootcamp, certain that building the systems was the job I wanted.

While looking for a developer job I interviewed with IBM, and they hired me as a design apprentice. My world shifted again. It turns out design is the same work I’d always loved. You break a complex system down into manageable pieces, and you identify its patterns until it makes sense. The difference was the user on the other end of it, someone who had to live with whatever I decided. That’s what I fell for. It became my career, and eight years in, I can’t imagine doing anything else.

How I work

A artist and designer I admire, Rick Perry, describes the creative process in six stages:

  1. This is awesome
  2. This is hard
  3. This is terrible
  4. I am terrible
  5. This might be ok
  6. This is awesome

I feel every one of these stages on every project, and I’ve stopped pretending otherwise. The middle is where the real work happens. The case studies on this site keep the messy middle in, because the version I tried first and tore up usually teaches more than the version that shipped.

AI is part of how I work now

For the past two years I've been building working tools by directing AI coding agents: a retrieval-augmented documentation assistant, prompt tooling for designers, agent experiments. This portfolio was built the same way, designed by me and assembled by directing AI tools.

How I work with AI